RTA - Project Aryaf and Barrari

When tasked with celebrating RTA's milestones, The Hanging House saw an opportunity to go beyond the ordinary. The backdrop? The breathtaking Al Marmoom Desert Conservation Reserve—a place where Dubai's urban achievements harmoniously blend with the serene beauty of the desert. Our mission was clear: to create a seamless, immersive experience that celebrated RTA's journey while paying homage to the natural world.

Inspired by the theme of "organic growth," we designed an event that showcased the interplay between Dubai's infrastructure and its natural environment. The Dunes Platform, with its undulating design inspired by sand dunes, became the perfect canvas for the event. Every detail, from the flowing timeline wall to the stage's minimalist design, was thoughtfully curated to highlight progress while letting nature take center stage.

Guests embarked on their experience via a 2.1 km track from Al Qudra Road, greeted by a striking totem marking the entrance. Their journey unfolded as they explored the timeline wall, an artistic narration of RTA's milestones crafted from organic shapes and natural materials.

Our design philosophy for this event was simple: let nature lead. The timeline wall flowed organically, echoing the shapes of the dunes, while the stage and terrace setup were intentionally minimalist, allowing the desert to enhance the experience. Every element—from the smooth guest flow to the sunset finale—was planned to perfection, offering a narrative of progress rooted in its environment.

Executing an event in such a unique natural setting brought its challenges. Space limitations required innovative placement of key elements, with the timeline wall indoors and presentations outdoors. Timing the media shot to align with the perfect sunset required precision and adaptability. Yet, each challenge was met with creativity and determination, resulting in an event that exceeded expectations.

The RTA Aryaf & Barrari event was more than a showcase—it was a celebration of Dubai's ability to grow while preserving its natural beauty. For us at The Hanging House, this project was a testament to our ethos: blending creativity, technology, and human connection to craft experiences that resonate deeply. As the last rays of the sun lit up the desert, guests left with not just memories but a renewed appreciation for progress in harmony with nature.