Smart and sustainable
As the face of the emirate’s evolving urban sights, Dubai Municipality sought to enhance their image as the new-age enablers of a smart and sustainable future.
Stirring a blend of tech and imagination, we built a stand that breathed as one with the visitors, thus, perfectly communicating the brand’s people-first stance.
And so, we built the Wadi Escapade – an escape room interaction that appeals to the younger crowds via immersive, educational storytelling.
Pioneering the digital world
We ideated a concept that presented a brighter future through the lens of technology. With an open layout, digital built, and responsive structures, the stand drew the attention of curious onlookers and tech-savvy crowds alike.
Highlights:
- Drainage Project Hologram & DM Satellite
The warm lighting and logo-based designs injected the brand’s personality into the layout and gave visitors a chance to explore its initiatives via state-of-the-art activations.
The digital and contactless nature of the interactions adhered to the COVID-19 protocols and brought the green and forward vision of the brand to life.
Tech on display
- Holographic displays
- Reactive flooring
- Interactive Screens
- Underlit 3D models with a transparent and responsive interface
- A gamified VR experience
- LED floor panelling
- Vending machines
