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Tech Activations02
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Visitors Engaged100+
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Design to Execution1 month
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Runtime05 Days
The Fusion of Gaming and Culture
NBA2KL brought the energy to BRED Festival 2024, combining the thrill of NBA2K gaming with the vibrant pulse of streetwear and music. The stand became a magnet for festival-goers, blending competition, creativity, and connection.
Immersive Experiences That Thrilled
From the Dribble Challenge and Jump Higher contests to the Slam and Jam hoops game and PlayStation Zone, every activation turned fans into participants. Each experience celebrated the competitive spirit of NBA2KL while blending seamlessly with BRED’s street culture vibe.
A Bold Design That Demanded Attention
Graffiti-inspired art, vibrant lighting, and massive LED screens made the stand unmissable. The stand’s layout created an electric environment, encouraging visitors to explore and engage, keeping the energy alive throughout the festival.
A Celebration of Style and Community
With live DJ sets, a trendy merchandise showcase, and shareable social media moments, NBA2KL stand became a cultural hub that left a powerful mark. It was a celebration of creativity, connection, and bold innovation.
