The growth of Dubai throughout the decades paints a clear picture of a holistic standard of progress. And as the city evolves to become one of the best metropolises in the world, Dubai’s Roads and Transport Authority (RTA) opened yet another frontier of progress.

Replicating the region’s organic and rapid growth, we designed an entire experience that unveiled the newly created nature reserve south of the city. Following the concept of biomorphism, we highlighted the organic nature of Dubai’s development and its harmonious relationship with the region’s natural beauty.

This launch event was attended by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, along with high dignitaries and VVIPs.